English-Learning Mobile Apps for Business Students: A Case Study from Vietnam

Abstract

The purpose of this research is to draw attention to the difficulties students had when using English learning apps and to give recommendations to English learning app creators on how to improve their products or tailor them to the demands of business students or employees. The apps are evaluated using a Likert-scale questionnaire that Rosell-Aguilar (2017) presented. It includes four criteria: material, methodology, technology, and user experience. Cronbach's alpha is used by the researcher to assess the scale's reliability, internal reliability is assessed using EFA analysis, and the study themes are covered by descriptive analysis. Focus group interviews were conducted to gain deeper insight into the factors influencing the choice of students to use these apps to learn English. The findings indicate that several apps are quite helpful for undergraduate students, but materials and methodology should get more focus because their level of satisfaction is the lowest. The results from qualitative data confirmed that factors such as motivation, engagement, flexibility, and user experience are critical in influencing students' choice to use mobile English learning apps.